Frictionless advertorials. Built, hosted, and tracked in 60 seconds.
Drop in a brief. Our behavior models write the article. Host it on one of our 25 owned publisher domains. Drop in your pixel. Track views, clicks, and click-out rate. That's the whole stack.
Used by growth teams at
25+
Owned publisher domains for content hosting
3–5×
Higher CVR vs. direct to product page
9 years
Of first-party advertorial data + behavior models
60 sec
From brief to publish-ready, hosted advertorial
What is an advertorial?
The most effective ad format most brands aren't using.
An advertorial is a paid article that looks, reads, and feels like editorial content. It's not a landing page. It's not a product page. It's a story — and that's exactly why it converts cold traffic at 3–5× the rate of a direct-response ad.
When someone clicks your Facebook or Instagram ad and lands on a well-written advertorial, their sales resistance drops. They're reading an article, not being sold to. By the time they reach the product mention, they've already been educated, entertained, and convinced.
The problem
Your ads are hitting. Your PDP is killing the sale.
Cold traffic doesn't convert on a product page. They don't know you, they don't trust you, and they're not ready to buy. You're paying for clicks that go nowhere.
Cold traffic sent directly to a product page. They don't know you. They're not buying.
Same cold traffic, same product. Add an editorial middle layer and conversion rate triples.
The advertorial does the selling. The PDP just closes. That's the whole game.
The real cost
You're not losing on the ad. You're losing on the landing page.
Most brands optimize creative, audiences, and bidding — and ignore the single highest-leverage variable: what happens between the click and the buy. An advertorial is that variable.
Publisher network
Your advertorial, hosted on a trusted editorial domain.
We own 25+ editorial domains across every major DTC category. When you publish a listicle or advertorial, you can host it on a domain that already looks like a real publication — not a brand landing page. Cold traffic trusts editorial URLs. That trust converts.
+ 17 more domains across Travel, Food, Pets, and more. AI matches your product to the best-fit domain automatically.
AI domain matching
Our model scores all 25 domains against your product category and target audience. You get the top 3 recommendations with a fit score and one-sentence reason.
Pixel + analytics built in
Drop in your Facebook Pixel ID. It fires PageView on load and ViewContent on CTA click. Views, click-out rate, and referrer breakdown are tracked automatically.
Bring your own domain too
Already have a domain? Point a CNAME at our servers and host on your own URL. Full instructions are in the publish settings panel.
Why this is different
Not a generic AI writer. A trained advertorial engine.
ChatGPT writes essays. This writes advertorials — with the angles, hooks, and structures that have actually moved product.
Everything in the toolkit
Built for the full advertorial workflow.
5 Proven Angle Templates
Skeptic Converted, Comparison, Problem Reframe, Discovery, Feature Deep Dive — each with a different article skeleton.
Headline Formula Library
15 named headline formulas with examples. Pick the formula, then generate — not the other way around.
Hook Score Grader
Scores your opening paragraph on specificity, curiosity gap, and reader relevance. Flags weak openers before you publish.
Saved Audience Profiles
Save your target audiences once. Load them into any brief in one click. No more re-entering the same persona.
Chat Brief Mode
Don't want to fill out a form? Describe your product in plain language. The AI extracts the brief and builds the article.
Competitor Advertorial Analyzer
Paste a competitor's advertorial. Get a breakdown of their hook formula, emotional triggers, weaknesses, and a counter-brief ready to generate.
Matching Ad Copy
Facebook News Feed, Instagram Feed, and Story/Reel copy — written as a unit with the advertorial, not as an afterthought.
Skeptic Mode Editor
Runs your article through a second pass — flags any sentence that sounds like marketing copy and suggests a more credible rewrite.
Reading Level Indicator
Nik writes at a 6th–8th grade reading level. This flags anything above Grade 8 so your article stays accessible to cold traffic.
What growth teams say
"We were sending cold traffic straight to PDP and wondering why our ROAS was tanking. Switched to an advertorial funnel and our CVR went from 1.8% to 5.2% in three weeks."
"The angle templates are the unlock. I always knew advertorials worked but never knew how to structure them. The Skeptic Converted format alone has changed how we write every piece of content."
"We use this for every new product launch. Brief goes in, article comes out, ad copy is ready. What used to take a week of back-and-forth with a copywriter now takes 20 minutes."
How it works
Brief to publish-ready in 3 steps.
Not a generic AI writer. Every output is shaped by 9 years of Nik Sharma's advertorial data — the templates, angles, and structures that have actually moved product.
Drop in your brief
Product, audience, core claim, price, CTA, angle, tone. Takes 3 minutes. Or record a voice memo and let it auto-fill.
9 years of data writes the article
Not a generic AI. The engine selects the right template, picks the angle, and produces a 1,200–2,000 word editorial-style article — crafted on Nik Sharma's advertorial framework.
Edit, export, and run
Review in the built-in editor. Copy as plain text, Markdown, or HTML. Open in Google Docs. Generate matching Facebook ads. Done.
Built by
The operator who built the playbook.
Nik Sharma is a consumer brand operator, investor, and advisor — known in the DTC world as "The DTC Guy." He was the founder and CEO of Sharma Brands, a growth and strategy firm that helped consumer brands scale from launch to hundreds of millions in revenue.
Over 9 years, Nik developed and refined an advertorial framework that consistently outperforms direct-response ads on cold traffic. That framework — the templates, the angles, the editorial voice, the structure — is what powers every output in this tool.
"The headline is 80% of the battle. It has to stop the scroll, create an information gap, and feel native to the publication."
Nik Sharma — On advertorial structure
Complete the funnel
Generate the Facebook and Instagram ad copy too.
After generating your advertorial, one click produces matching ad copy for every placement — Facebook News Feed, Instagram Feed, Instagram Story/Reel, and Carousel — written to drive clicks to the article, not to sell directly.
The ad copy and the advertorial are written as a unit. The hook in the ad creates the information gap. The article delivers the payoff. That's the whole game.
All formats generated in one click after your advertorial is ready.
I spent 3 months trying every sleep supplement on the market. Nothing worked — until I found this.
Nik's advertorial playbook
What separates a 6% CVR advertorial from a 1% one.
9 years of pattern-matching across hundreds of campaigns. These are the principles baked into every output.
The headline is 80% of the battle
It has to stop the scroll, create an information gap, and feel native to the publication. If your headline sounds like an ad, you've already lost. The best advertorial headlines feel like something a friend texted you.
Write to one person, not a demographic
Don't write to '25–40 year old women.' Write to the woman who's been dealing with this exact problem for 3 years and has tried everything. Specificity creates resonance. Generality creates nothing.
Educate before you sell
The reader needs to understand their problem better than they did before they started reading. If you can reframe their problem in a way they've never heard, they'll trust you enough to hear your solution.
The product reveal should feel inevitable
By the time you introduce the product, the reader should feel like they've been building toward it. If the product mention feels like a left turn, you've structured the article wrong. The setup should make the solution obvious.
Write at a 5th grade reading level
This isn't about dumbing it down — it's about respecting the reader's attention. Short sentences. No jargon. Active voice. Cold traffic is scrolling at 90mph. If they have to re-read a sentence, you've lost them.
Match the CTA to the reader's temperature
A cold traffic reader who just read your advertorial is warm, not hot. Don't ask for a $200 purchase on the first click. Use a low-friction CTA: 'Try it free,' 'Get your first order for $X,' or 'See if it works for you.' Lower the barrier.
Everything you need
Not a generic AI writer. A purpose-built advertorial machine.
First-party data + behavior models
9 years of real advertorial performance data — not scraped content. Our behavior models know which angles, hooks, and structures convert cold traffic by product category, audience, and funnel stage.
Publisher network: 25+ owned domains
Host your advertorial on one of our owned editorial domains — matched to your product category and target audience. SheToldUs.com, TrustedWellness.co, DailyForMen.com, and 22 more. No CNAME required.
Pixel tracking + click analytics
Drop in your Facebook Pixel ID. It fires PageView on load and ViewContent on CTA click — automatically. Track views, click-out rate, and top referrers from one dashboard.
Headline A/B variants
Generate 5 headline options before committing to a full article. Pick the strongest one, then let the engine write the piece around it.
Voice memo input
Record a 60-second brief. Whisper transcribes it and auto-fills every field. No typing required.
Facebook + Instagram ad copy
After generating the advertorial, get matching News Feed, Story, and Carousel ad copy in one click — written to drive clicks to the article, not to sell directly.
10 battle-tested formats
The right structure for every product.
4 formats available now. 6 more unlock when you sign up.
Best for: Supplements, wellness, anything that sounds 'too good to be true'
Best for: Products with competitors, higher price points, considered purchases
Best for: Products with a unique mechanism or that solve a very specific problem
Best for: Health, beauty, and wellness products that benefit from third-party authority
Free account. No credit card.
Ready to start?
Brief in. Hosted advertorial out. Pixel firing. 60 seconds.
First-party data writes the article. Our publisher network hosts it. Your pixel tracks every view and click-out. No dev work. No media buys. Just the content layer that actually converts cold traffic.
No credit card required